Hi. I’m John Lilley.
I’m a technologist, a writer, and a traveler. I’m also an aspiring entrepreneur.
I’ve worked in travel technology for over 25 years, focused primarily on digital and marketing. We won a Webby Award at Vail Resorts way back in 2012. Lately, I’ve been the Chief Information Officer at Aspen for thirteen years. I love my job.
I’m an Amazon bestselling fiction author under the name Jack Arbor, where I have eight published novels and one on the way. Always one on the way.
I’ve been writing The Dispatch newsletter since 2026, where I focus on the intersection of technology and solo entrepreneurship for late-stage professionals looking to start their own business.
I’m also co-owner of Jill Beth Travel, a luxury travel advisory specializing in high-end cruise, Tahiti, and luxury hotel stays. I handle the technology, the finances, and operations.
You can find me elsewhere on LinkedIn and at JackArbor.com

Chief Information Officer at Aspen One
Writing the The Dispatch, a newsletter
Co-owner at Jill Beth Travel, a luxury travel advisory
Fiction author @ JackArbor.com
What Is The Dispatch Newsletter?
Someday, I’m going to quit my day job. Some people call it retirement, but instead of playing golf everyday, I want to start a business. Specifically, I want to use my technology background to help people run their own small businesses, just like I help Jill run our travel advisory.
I’m years away from quitting the day job, mostly because I love what I do. But I’m starting to build the foundation for a pivot when the time comes.
The Dispatch newsletter is a monthly missive focused on three key areas:
- From the field: personal narrative about what I’m wrestling with and what I’m building
- The stack: my lens on tools, systems, and thinking for people building a solo business
- The shortlist: A curated list of articles, products, tools, reads, and things helpful
Writing can be cathartic. It’s connective. It’s a tool for exploration for truth, for meaning. It’s also entrepreneurial, and I explore the intersection between the writing life and the business of writing, in both fiction and non-fiction.
The Dispatch’s audience is myself. Writing it helps me think through the problems I’m trying to solve, and it serves as a repository of this thinking for later review.
Maybe you’ll like it. If that sounds like your jam, you can check out previous editions and subscribe here.
Free, published monthly-ish.
Hand-written, always.
Why I Write
I write to explore ideas.
Like… should I continue writing fiction in an age of generative AI? I honestly don’t know. See my post titled The Case for Writing in a World of AI.
And, I write to make sense of the world.
For example, what happens if I use AI to try to write a book about AI?
Spoiler alert, it didn’t work very well.
I also write to explore the human condition, which is what stories are fundamentally about. The first story, or more precisely compilation of stories, is generally thought to be the Epic of Gilgamesh written down by the scribe Sîn-lēqi-unninni around the 13th to 10th centuries BCE.
Thats how long humans have been using stories to examine and celebrate the human condition.
Why I Travel
In 2001, right before 9/11, I moved to New Delhi to help run off-shore software development for the consulting firm I worked for. Our flat was in Anand Niketan, where we lived for over a year, and our office was in Gurgaon. During that time, I traveled throughout Asia, including Hong Kong, Singapore, Japan, Thailand, and Vietnam. The amazing people I met were cemented in my consciousness forever. Some are still dear friends.
Now, I travel for the same reason I write: to make sense of the world, explore new ideas, and push my own boundaries of comfort.
Nothing adjusts your perspective like the world view that evolves from traveling through unique cultures, meeting people different from yourself, and breaking bread with locals.
- Countries visited: 23
- Most recent trip: Tahiti with Jill
- Favorite destination: Tokyo
- Favorite hotel (so far): Ritz-Carlton Nikko (Japan)
The picture below serves as my Facebook profile. Jill took it in Bangkok in February 2025, and it represents purposeful exploration. One of my core values.

About
Here are a few notable things about me.
I’m the Chief Information Officer for Aspen
- Head of technology for a premier ski and hotel company (aka best job ever)
- Webby Award winner for Vail Resorts’ Epic Mix technology
- I started my career in technology in 1997, the year IBM’s Deep Blue beat Garry Kasparov in a 6-game match
I’m the creator of The Dispatch, a newsletter
- The Dispatch is a monthly newsletter for late-career professionals who are planning or building a transition to a solo business.
- I write about the work of building a small, personal-branded business and the unscripted journey of turning creativity into income.
- I write it for myself, to better understand my own journey and self-discovery. You might like it.
- Free, published monthly, and always hand-written. Subscribe here ->
I’m Co-Owner at Jill Beth Travel, an affiliate of Travel Experts, a Virtuoso agency
- We specialize in luxury cruise, Tahiti, and high-end hotel stays
- This is a collaborative business with my wife, and serves my passion for unique hotels as the destination
- I’m CTO, CFO, and product sampler
I’m the Bestselling Fiction Author, Jack Arbor
- Eight novels published in the adventure thriller genre
- My first novel became an Amazon best seller in February, 2018
- Over 200,000 copies sold
- I originally used a pen name to separate my fiction life from my work life, now I don’t care so much
Interesting Bits and Bobs
- ”Write More” is tattooed on my arm to remind me what’s important
- I’m married to my best friend and partner in crime, Jill
- My favorite activity is to go uphill on skis and skins
- I completed an Ironman in 2019, I’m training to complete an Ironman in 2028
- My favorite place to travel is Japan; I try to get there yearly
- I was born on Tachikawa Air Force Base, outside Tokyo
- My team is the Detroit Tigers